Campsite cancellation alerts across 35 reservation systems in 4 countries.
Coverage checked 17 Aug 2026
Run your software product with an AI team.
Startup OS gives AI agents the shared context, skills, goals, and guardrails to keep product work moving over time.
You set the direction.
Your AI teams move the company forward.
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ProductEngineeringGrowthOperations
One founder should be able to build an entire company.
Today, AI helps people complete individual tasks.
We believe the next step is different: AI teams that understand a business, work toward its goals, and keep it running between the founder's decisions.
Startup OS is the shared system that makes that possible.
Is Startup OS a fit for you?
A good fit if
- You run a software product and its work already lives in GitHub.
- You want recurring product work—research, planning, marketing, and engineering—to build on shared context.
- You want AI to prepare and carry out work within permissions you control.
- You want to set direction and review the decisions that need your judgment.
Probably not the right fit if
- You want a general-purpose assistant or an interactive coding copilot for one-off tasks.
- You need a turnkey tool that works without GitHub, setup, or your own model account.
- You want AI to own product strategy, pricing, or consequential decisions without your involvement.
- You don't want to review pull requests or keep the operating record in your own repositories.
GitHub is the working environment: you will need to connect your organization, review pull requests, and follow the setup steps. The quickstart shows what onboarding involves.
Give every agent the full picture.
Durable, versioned context about each product: what it is, where it is going, what is true today, and what agents may do. It lives in your own repository, not in our database.
- PRODUCT.md
- what the business is
- CONTEXT.md
- what is true right now
- context/direction.md
- where it is going
- STARTUP-OS.yaml
- what agents may do
Autonomous where it should be. Human where it matters.
Each product declares what Startup OS may do on its own, what waits for your approval, and what only you decide. Changing any of it is a pull request you merge.
Proceeds on its own
Open a pull request with a fix.
Waits for your approval
Deploy to production.
Only you decide
Change product pricing.
Built from products we run ourselves.
Startup OS is in use across four founder-owned products, each with its own context, decisions, and operating record. These are working examples from our portfolio, not customer case studies.
PickYourPlace
Evidence-based neighbourhood research for people choosing where to live.
4 cities · about 757 neighbourhoods scored · checked 26 Aug 2026
Heads Up
A searchable guide to kids’ programs and registration dates in Calgary and Edmonton.
unmap
A Canadian-first maps API for vector tiles, geocoding, and routing.
Product scope figures · not outcomes attributed to Startup OS
Onboard a product with one pull request.
Onboarding gives each product an Operations Instance: a repository in your own GitHub organization that holds its context, goals, and decisions.
Startup OS proposes it. You merge it.
- 01
Connect
Connect the GitHub organization that holds your product. Nothing is written to it.
- 02
Discover
Startup OS reads your repositories, and you confirm which ones make up your product.
- 03
Propose
It prepares the product's Operations Instance and opens it as a pull request.
- 04 · Your step
You merge
Review the configuration before merging. The first assessment starts after the merge and prerequisite checks.
- 05
Assess and plan
You start the first run. Your instance studies the product and drafts an operating plan.
- In the browser
- Beta members sign in with GitHub, choose a product, and start onboarding from their dashboard.
- With your coding agent
- Copy the prompt from the same dashboard. Your agent runs the Startup OS CLI and leaves every secret and every merge to you.
- After onboarding
- Every product starts in Prepare: it drafts and opens pull requests. It acts on its own only where you grant it. How permissions work